ShadesClub needed an array of new promotional materials for their 2016 rebranding. Before, all their images were actual photographs but they wanted fully 3D versions so that any scenes and animations would be possible.
The initial setup took a while before I had anything useful. The box and inner case needed to be modeled and rigged for animation, as well as creating other promotional items such as the koozie and microfiber bag. After all of the components were done, animating them together should be fairly simple.
Nothing to show yet, this is still in progress!
To show off the contents of each box, I needed to model and texture each item, then set them up in a studio environment. The studio was pretty simple, but I had to make sure the light source had an interesting look because of the reflections in the glasses.
Subscription Pack Renders
Some graphics were needed for various purposes, across the website, in internal documents, and for marketing purposes.