For this project, AminoCat Entertainment needed a new and updated logo animation to put on their films. The studio wanted the output to be 4k, putting a foot forward in the UHD world.
The client originally did not have a solid idea on what they were looking for, so together we worked to find an appealing idea. Being a film studio, we of course needed to incorporate a film strip into the animation.
The film melting was a big challenge material-wise. I used a combination of bitmaps and procedural noise to drive a semi-physical heat/melting map. At the same time, I distorted the film strip’s polygons to warp and stretch as it melted away. For the logo underneath, I used an occlusion/dirt map to darken the edges of the hot glowing logo to emulate how hot metal cools faster at edges exposed areas.
Like most of my projects, I used 3DS Max to create the scene and OTOY’s Octane Render for rendering. Because GPU rendering’s main problem is noise, I use Neat Video, a great hardware accelerated denoising plugin that works on render noise and sensor noise alike. It’s saved me lots of hours of render refinement. You can see a comparison video I made here.